Sold with Strategy: Patience, Preparation, and the Right Buyer.
The Story of 209 Brookside Road, Needham

A Well-Loved Ranch with Room to Grow
This well-loved Needham ranch offered the perfect blend of charm, flexibility, and opportunity. With 4 bedrooms, 2 full baths, and a sunroom ideal for a home office or sitting area, the layout appealed to both downsizers and first-time buyers. The 10,000+ sq ft lot provided ample space and potential for future updates or even an ADU setup. Lovingly maintained for decades, the home was ready for its next chapter — and found the right buyer through thoughtful preparation, smart marketing, and strategic pricing.
A Plan That Balanced Speed + Strategy
We focused on creating a plan that would deliver a strong price while also moving quickly. Staging, professional photography, a full video tour, drone, and floor plans brought out the home’s potential.
Even with a market shift underway, we priced strategically and created early buzz. The home was marketed to downsizers, first-time buyers, and even developers — but in the end, it was a young family that walked through our door at the right moment.

Marketing That Works
When it came time to list, we launched a full marketing campaign, including:
- Professional staging
- Custom video tour and drone footage
- Floor plans and property website
- Social media and digital advertising
The listing immediately stood out in the Needham market — and generated significant interest from the start.

The Result
- Sold in 10 days
- Over Zestimate
- Smooth process
- A happy new homeowner — and a very satisfied seller
From the Seller
"We couldn’t be more pleased with the experience. Alison went above and beyond—she staged our home beautifully, guided us through every step, and was constantly in touch. We sold for a great price and had a smooth, stress-free sale"— Paul, Seller of 209 Brookside Road
Key Takeaway
Selling a Home Like This?
You don’t need to sell in a weekend — you need a plan that works for you. If you're thinking about selling in Needham, I’d love to help you find the right buyer, with the right strategy, at the right time.
You don’t need to sell in a weekend — you need a plan that works for you. If you're thinking about selling in Needham, I’d love to help you find the right buyer, with the right strategy, at the right time.