A Family Home Finds Its Next Chapter: Sold in One Weekend with the Right Strategy.
The Story of 16 Frank Street, Needham
A Family Home Finds Its Next Chapter
After decades of memories, this brick five-bedroom home in Needham Heights was ready for its next chapter. With a unique floor plan, large yard, and quiet neighborhood, it had all the ingredients today’s buyers are looking for but it also came with challenges.
The Market Challenge
This summer, Needham’s real estate market had started to shift. Inventory was increasing, buyer demand had cooled from the spring, and three similar homes hit the market at the same time - direct competition for 16 Frank Street. Add in a buried oil tank and a list of needed repairs, and preparation and strategy became critical.
The Strategy That Worked
To make this home shine, I rolled out a full marketing plan:
- Home clean-out, staging, repairs, and landscaping
- Professional video, drone photography, and floor plans
- Digital ad campaigns and neighbor canvassing
- Smart pricing strategy: positioned below Zestimate to highlight the home’s unique value
The Result
- First open house = first showing
- Buyers arrived 15 minutes early and fell in love immediately
- Sold in one weekend for $1,395,000 — $20,000 over asking
- Negotiated a fair repair list to protect the sellers’ bottom line
- The perfect match: a young family relocating from California, expecting their first child
Even in a shifting market, this home’s story stood out and the right buyers found it fast.
From the Seller
"I can’t thank Alison Borrelli, Broker Associate with Berkshire Hathaway HomeServices Commonwealth Real Estate, enough for all she did to help me sell my home. From start to finish, Alison was professional, knowledgeable, and incredibly responsive. I needed my sale handled quickly in order to move forward on a new property, and she got everything done in a timely manner without ever making me feel rushed.
Her experience and guidance made a huge decision feel smooth and manageable, and she always kept me well-informed throughout the process. I am beyond pleased with the results and would recommend Alison to anyone looking for a realtor who truly goes above and beyond"
Her experience and guidance made a huge decision feel smooth and manageable, and she always kept me well-informed throughout the process. I am beyond pleased with the results and would recommend Alison to anyone looking for a realtor who truly goes above and beyond"
— Tom, Seller of 16 Frank Street
Why It Matters for Future Sellers
Selling a long-time family home isn’t just about listing a property, it’s about strategy, communication, and results. With careful preparation, targeted marketing, and strong negotiation, I help Needham sellers move forward with confidence and success.
