The Story of 2332 Washington Street, Holliston
A Remote Success: Selling a Home for $20K Over Asking from the West Coast
This case study illustrates how a bittersweet goodbye turned into a strategic, stress-free success story, managed entirely from across the country. Discover how the home was prepared, marketed, and sold for $20,000 over asking price without the owners ever needing to step back into Massachusetts.
The Challenge
The sellers presented a unique challenge, having already relocated to the West Coast:
- The owners had relocated to the West Coast.
- They were renting the home out but were now ready to sell.
- The entire sale process needed to be managed remotely.
Prep & Presentation
To ensure the home was market-ready for a top-dollar sale, key preparation and presentation steps were coordinated:
- The home had been renovated in 2016.
- The sellers invested in fresh paint and new carpet.
- I coordinated the staging, professional photography, and video assets.
The Strategy
A full-service marketing launch formula was implemented to generate maximum exposure and competition:
- Targeted outreach to my local buyer network.
- Two public open houses.
- Extensive social media and network outreach.
- View the 2332 Washington Street Online Marketing
The Result
The successful strategy led to an outstanding result for the remote sellers:
- Received multiple over-asking offers.
- The accepted offer required no inspections.
- The seller ultimately selected a neighbor’s offer for a multigenerational use.
- The home closed $20,000 over the asking price.
What the Client Had to Say
The transaction was smooth, managed fully remotely, and resulted in a 5-star review from the client, despite a minor delay in closing.
🏡 JUST LISTED | 2332 Washington Street, Holliston, MA
Thinking about selling remotely? Let me help you make it effortless.
