From Preparation to Perfect Price: How a Year of Planning Led to a $175K Over-Ask Sale
The Story of 461 High Rock Street, Needham
Designed for Every Day Life, Wrapped in New England Charm
After nearly 30 years in their Needham home, the sellers of 461 High Rock Street were ready to downsize — but they wanted to do it right.
We met nearly a year before the home went on the market, giving us time to thoughtfully plan repairs, decluttering, and strategic updates. With consistent collaboration and a clear goal, we were able to position the property to shine — highlighting its solid bones, character, and rare half-acre yard in a desirable part of Needham.
Preparation & Strategy
Over the course of the year, the sellers:
- Decluttered decades of belongings
- Repainted interior spaces
- Repaired exterior trim and rot
- Power washed siding and garage doors
- Landscaped and lightly staged
Every detail was intentional — making sure the home’s character and space came through clearly to today’s buyers.
Marketing That Works
When it came time to list, we launched a full marketing campaign, including:
- Professional staging
- Custom video tour and drone footage
- Floor plans and property website
- Social media and digital advertising
- Door-knocking and neighbor invitations
The listing immediately stood out in the Needham market — and generated significant interest from the start.
The Result
- List Price: $1,325,000
- Sale Price: $1,500,000
- Time on Market: 1 weekend
- Offers: Multiple — after the first day of showings
- Buyer Feedback: Loved the charm, layout, and incredible yard
The final buyers are excited to start their family in this beloved home — and the sellers walked away thrilled, having achieved their “magic number.”
From the Seller
“Thank you for all your help — I’m so glad we sold it so quickly. Your instincts were right on how to price it, so thanks for that.
Alison was great to work with. She provided great advice every step of the way from when to list the house, what to list it at, and what to do to get ready, staging etc. She provided all the support we needed to navigate the sale or our house after 28 years. The house sold immediately and the whole process went very smoothly after the sale, she arranged for and communicated on all the details. I'd be happy to work with her again when/if the opportunity arises.
— Leila, Seller of 461 High Rock Street
What This Sale Proves
Selling a longtime home can feel overwhelming — but with the right preparation, guidance, and marketing strategy, the process can be smooth, thoughtful, and ultimately… wildly successful.
Video Marketing
Property Photos
