Tailored Marketing, Big Results: The Sale of 609 High Rock Street

Classic Charm Meets Modern Comfort in Needham, MA

 

When the clients at 609 High Rock Street decided to relocate and downsize, they faced the challenge of selling their spacious home, situated on a rare double lot, while preparing for an out-of-town move. Their primary goal was to receive top dollar for their unique property.

 

Selling a home is about creating a vision that resonates with buyers. To showcase 609 High Rock Street in its best light, the following preparation steps were taken with a network of trusted vendors:

• Touch-Up Painting: Walls were freshened up for a clean and inviting feel.
  
  
• Decluttering: Sellers were assisted in selling some furniture and removing excess pieces to create open, airy spaces.
  
  
• Professional Staging: Staging was used to highlight the home’s potential, appealing to both end-users and developers.

The double lot at 609 High Rock Street meant the property appealed to two distinct audiences: buyers seeking their dream home and builders seeking a rare development opportunity. A dual-focused marketing strategy was employed to maximize exposure:

• Database Outreach: End-users and builders in the network were personally contacted to generate interest.
  
  
• Professional Media: High-quality photography, a property video, and a detailed floor plan were created.
  
  
• Digital Advertising: Targeted online and social media campaigns were launched to ensure the property reached the right audience.

The first weekend on the market for 609 High Rock Street was a resounding success, demonstrating the power of expert preparation and strategic marketing.

 

 

This swift and successful sale exemplifies how expert preparation, targeted marketing, and a strategic approach can deliver outstanding results, helping a family transition to their next chapter with confidence.

 

The sellers, Elizabeth and David Sutcliffe, expressed their gratitude:

“Alison Borrelli came highly recommended to us by our neighbors... We interviewed other realtors and found her to be exceptional. We wanted a realtor who not only knew the current housing market but also knew our town Needham. Alison was very knowledgeable and understood all of the options to sell our 1949 home... She kept us informed of all that we needed to do and immediately responded to texts and phone calls. Everything was done in a timely manner and every conversation or text ended with 'let me know if there is any way I can help.'... With our options clearly understood and the market being the way it is, our home sold quickly and Alison was supportive, well informed and excellent in every way. We would highly recommend her to anyone looking to sell or buy a home!”

If you’re ready to sell your home and want a partner who will treat your property with the same care and commitment, I’d be honored to guide you through the process.