Looking to sell your home in Needham, Wellesley, Newton, or any of the beautiful towns west of Boston? Here's some exciting news that could give your property a serious edge: Berkshire Hathaway HomeServices Commonwealth is now offering Zillow Showcase — a premium listing experience designed to get your home seen, shared, and sold.
What is Zillow Showcase?
Zillow Showcase is a powerful new listing tool that brings your home to life online. It includes:
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High-resolution photography that pops on screen
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Interactive floor plans that help buyers imagine themselves living there
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Virtual tours that make it feel like you're already walking through the home
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Prioritized placement in Zillow search results, map views, and buyer alerts
This enhanced listing style isn't available to everyone — only 10% of listings in your market will receive the Showcase treatment. So having it through BHHS gives you a major leg up.
Why Does It Matter?
📊 According to Zillow data, listings with Showcase:
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Get 75% more page views, saves, and shares
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Are 10% more likely to go pending in the first 14 days
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Can sell for 2% more than comparable listings without Showcase
That’s a big deal in today’s market, where grabbing buyer attention early can make or break your home’s momentum.
Getting it seen is step one in getting it sold — and Zillow Showcase gets your home seen by more of the right buyers.
Bonus Feature: AI-Powered Room Restyling 🧠🎨
Zillow Showcase also lets potential buyers virtually restyle your rooms using AI — a brand-new tool that allows them to personalize the home before even stepping inside. Want to see what the living room looks like with a modern farmhouse twist or coastal vibes? Done.
This innovative tech taps into what today’s buyers crave — visualizing the possibilities. It bridges the gap between staging and imagination, helping them fall in love with your property from their phone.
You can read more about this feature in this BAM article.
What This Means for You as a Seller
If you're working with Berkshire Hathaway HomeServices Commonwealth, you now have access to this exclusive marketing advantage — no extra effort required on your part. Your home will look better, reach farther, and potentially sell faster and for more.
We’re thrilled to offer this at no additional cost to our clients — just another way we go above and beyond to deliver results.
For more details and insights, visit the original articles on BAM and Lamacchia Realty’s announcement.
Thinking about selling? Let’s talk about how Zillow Showcase can help your home stand out.
Questions? Contact Alison Borrelli of Berkshire Hathaway HomeServices Commonwealth.
