246 Hunnewell Street, Needham
Modern Elegance Meets Functional Luxury
The sale of this stunning new construction townhouse in Needham Heights was a triumph, representing a renowned local builder with over 25 years of expertise and exceeding all expectations.
The Challenge
Despite its luxury features, the property faced two significant hurdles when listed in January:
- Market Conditions: Townhouse sales were typically slower in January, compounded by rising interest rates (over 6%) that caused buyer hesitation.
- Busy Location: The home was situated on a well-traveled street, requiring an exceptional strategy to help it stand out among other listings.
The Strategy
A comprehensive marketing and sales strategy was crafted to overcome these obstacles:
- Staging and Preparation: Professional staging, high-quality photography, and videography were used to showcase the home’s best features and bring its story to life online.
- Targeted Marketing: A strategic social media campaign and targeted online ads ensured the property reached the ideal prospective buyers.
- Open Houses: Engaging open houses held over the launch weekend created buzz and generated significant buyer interest.
- Competitive Pricing: The property was confidently priced at the high end for a townhouse, leveraging its brand-new construction and luxury features.
The Results
The executed strategy led to results that were nothing short of spectacular:
| Metric | Detail |
| Days on Market | Just one weekend! |
| Listing Price | $1,700,000 |
| Sale Price | $1,760,000 – Above Asking |
| Offers Received | Three offers, demonstrating strong competition. |
Buyer Feedback
The buyers—a young family relocating to Needham—were thrilled with their purchase and shared glowing feedback:
“Alison was the seller's agent when we were buying a house. She was a pleasure to deal with: patient, flexible, and very knowledgeable about the property she represented. She was responsive throughout the whole process, and made for a smooth and straightforward transaction. We would recommend her to family and friends.” - Vadim
