When the sellers of 9 Jayne Road decided it was time to retire and relocate out of state, two things mattered most to them: pricing correctly and timing the sale around one final holiday season in their home.
They were referred to me by someone in my sphere and had also spoken with another agent. Ultimately, they chose to work with me because my pricing strategy and marketing plan felt thoughtful, intentional, and aligned with their goals.
The Plan
9 Jayne Road is a turnkey ranch-style home in a strong Needham location, offering true single-level living with great natural light and a spacious, fenced yard. While the location near a busy street and highway was a plus for commuters, we knew it would not appeal to everyone. That meant strategy mattered.
Instead of overcomplicating the preparation, we focused on high-impact, low-stress improvements:
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Light repairs and touch-up paint
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Decluttering and a clean-out
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Professional staging to highlight the hardwood floors and large windows
We launched early November, ahead of the holiday slowdown, with the understanding that the right buyer might take a little time. The goal was not speed at all costs. The goal was the right outcome for the sellers.
The marketing was comprehensive and intentional:
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Professional photography and video
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Drone footage to showcase the large yard
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Floor plans
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Strong online exposure
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Open houses that welcomed both first-time buyers and downsizers
The Market Response
Activity was steady from the start, with interest from a mix of downsizers and first-time home buyers. While it took 18 days to receive an offer, that timing was strategic. At just over two weeks, we received two strong offers, allowing the sellers to choose the one that best aligned with their preferred closing timeline.
This is where patience mattered. Waiting for the right buyer made all the difference.
The Result
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List Price: $965,000
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Sale Price: $950,000
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Days to Offer: 18
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Multiple Offers: Yes
Just as importantly, the sellers were able to close after the holidays, exactly as they had hoped.
The Human Side
At the end of the process, the seller shared:
“THANK YOU so much for everything. It honestly could not have gone any smoother with anyone else. I’d do it all over again with you.”
That is always the goal.
The Takeaway
This sale is a great example of what happens when preparation, pricing, marketing, and patience work together. Smooth does not mean simple. It means well-guided.
For sellers, the lesson from 9 Jayne Road is clear:
The best results come from a clear plan, thoughtful execution, and the confidence to wait for the right buyer.
If you are thinking about selling and want a strategy that feels manageable, intentional, and aligned with your life, I would be happy to help.
